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Working Together to Solve a COVID-19 Cannabis Retail Sales Dilemma: Echsen Industries & PLC Print

Learn how Echsen Industries, a pioneering cannabis grower, partnered with PLC to navigate the challenges of COVID-19 and enhance their FARM2LAB brand’s retail presence. The pandemic disrupted the production and delivery of their custom jars. David Kazmierski, the Creative Director, collaborated with them to create visually striking packaging that stood out on retail shelves. Here are three key ways PLC contributed to their retail sales success:

Distinguished and Highly Differentiated Packaging

PLC’s extensive experience in the cannabis supply chain was invaluable. They produced high-quality, embossed custom packaging that was not only stunning and unique but also met all regulatory standards. This distinctive solution helped FARM2LAB products stand out to attract customers’ attention.

Emergency Stop-Gap Supply Partner

The pandemic caused significant delays in the delivery of Echsen Industries’ custom jars. Rajiv and his team at PLC Print quickly accommodated this emergency situation by providing an interim supply of jars. This quick response ensured that FARM2LAB products remained available on retail shelves.

Relationship and Price Matter

Before selecting a packaging supplier, David put the project out to bid to multiple suppliers. Ultimately, he chose this solution based on two crucial factors: relationship and price. The strong relationship with Rajiv’s team and competitive pricing made PLC Print the clear choice for Echsen Industries.

“Rajiv Rai and his team showed me the importance of customer relations and being able to rely on a partner who can get the job done. When COVID-19 hit, sniffing was banned in retail stores and we turned to enhance the visual impact of our packaging to make our products stand out on retail shelves. Not only did Rajiv help us produce beautiful, unique, and highly differentiated hand-dipped frosted jars with custom lids, but he was also the stop-gap jar supplier who kept us in business when COVID-19 slowed down the packaging production process.”

DAVID KAZMIERSKI

CREATIVE DIRECTOR

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