Many companies discount the usefulness of promotional products, but they are a very powerful marketing tool. They are one of the only ways consumer can interact with a brand on a physical level, engaging yet another of the senses.

As the legal cannabis industry is still in its infancy, cannabis consumers are exposed to a plethora of brands, delivery methods and other options for consuming cannabis. This is good news and bad news –no one has fully dominated the market yet but competition is very high.