The Importance of Custom Product Packaging
The maxim “never judge a book by its cover” isn’t usually applied when it comes to a product. On the contrary, the way your product is packaged can greatly affect your business’s marketing efforts and profitability.
Being able to provide custom product packaging is important in business because of the following reasons:
Strengthens Your Marketing Efforts
Did you know that 40% of consumers will share an image of your packaging on social media platforms if they find it unique and appealing? The exposure your business receives through this effort will allow you to expand your reach, improve your online presence, and attract more customers.
Even the unboxing experience is important especially since we now live in the age where videos of people unboxing a product can garner thousands of views. If your product’s custom packaging design is dull and uninspired, people viewing these videos are less likely to purchase your product.
Encourages Word-Of-Mouth Advertising
There are countless ways to attempt to convince consumers to buy your product, but word-of-mouth still remains the most effective. 90% of people will trust and buy a brand if it’s recommended to them by a friend, family member, or colleague from work.
Offering the best product packaging will encourage word-of-mouth advertising because consumers may recommend your product if it comes in gift-like or branded packaging. Unique or stylish packaging can also catch the eye of people visiting your consumer’s homes, sparking a conversation about your product that might not have happened otherwise, and potentially creating new customers.
Protects Your Product
Your efforts to create the most useful product for your target audience will be useless if they aren’t packed properly. How can you ensure your product is safe during transportation if you use packaging materials that aren’t tailored to your product’s shape or dimensions? Do you think your product will arrive in the best condition if this is the case?
Aside from making your product look aesthetically appealing, custom product packaging also protects the product inside. In order to make sure that your product gets to your client safely, you don’t just want to throw your product in an ordinary cardboard packaging box. Protective packaging is essential. By utilizing the packaging solutions of a product packaging company you can make sure that your products are properly boxed, bagged, shrink-wrapped, or packaged using two or more techniques to ensure that the product arrives in tiptop condition on the consumer’s doorstep.
Strengthens Your Brand
You should invest sufficient resources into your product packaging to make sure it supports your brand’s message. The box style and way your product is packaged can send a message to the consumer about the product and the brand behind its creation. For example, if one of the strengths of your brand’s products are there sleek design, consider choosing lamination to make the box that they come in sleek as well to emphasize that concept. Packaging is another opportunity to communicate to the consumer what your brand is all about.