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Essential & PLC Print: Partnering to Create a Craft-Like
Cannabis Brand and Double Revenue Growth

Ben Blake and Marley Lovell, the founders of Esencia, needed a reliable partner to complement their high-quality product with exceptional branding and packaging. After years in wholesale distribution, they aimed to launch Esencia as a unique, craft-like cannabis brand. The stakes were high, and finding a packaging vendor that met their stringent standards for quality, communication, and delivery was crucial. Several failed attempts led them to Rajiv at PLC Print, through a recommendation from a friend in the industry. Here are three key ways Rajiv and his team have contributed to Esencia’s success:

Turning a Vision into Reality

Unlike other packaging suppliers, Rajiv was genuinely focused on Esencia’s vision. He didn’t push his ideas but instead took the time to understand Ben and Marley’s brand aspirations and the level of quality they sought. His collaborative and patient approach resulted in some of the most unique and exquisite packaging on California’s shelves today.

Branding Drives Double the Margin and Revenue

With PLC Print’s help, Esencia has established itself as a mainstay brand in California. This strategic positioning has enabled them to double their margin and revenue compared to their previous wholesale distribution model and positioned them for national distribution.

Cannabis Regulatory Knowledge Matters

PLC Print’s familiarity with California’s cannabis regulations proved invaluable. Rajiv’s knowledge of requirements such as font sizes, packaging warnings, and child-proof caps ensured compliance and streamlined the project, making the entire process smoother and more efficient.

“My advice to anyone entering the cannabis industry is to make sure you have the right supply chain partners. Our industry is still being molded and has its unique challenges. You need partners you can trust, who understand your challenges, and who can execute at a high level. One bad partner can sink you. Just like you need a great lawyer, you need a great packaging/printing partner. Rajiv’s that guy for us.”

BEN BLAKE

CO-FOUNDER & CEO

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